Eyes on Lugano: tell the city’s story through your perspective
The initiative is aimed at people who want to showcase the city’s most authentic and creative side on Lugano’s social media channels, in order to highlight local talents and strengthen the bond between institutions and the community.
14 April 2025
With the new project "Lugano Creators: Occhi su Lugano" (English: "Eyes on Lugano"), the City aims to give further momentum to its social media profiles and engage residents in a light-hearted and fresh way. The goal is to create a community of local content creators who, through photos, videos, and stories, portray Lugano in an original and engaging manner. The initiative seeks to showcase local talents, enrich the city's narrative, and strengthen the bond between institutions and the population.
"Lugano Creators: Occhi su Lugano" is founded on civic engagement and the desire to contribute, with passion and a participatory spirit, to the collective storytelling of the city. The project is open to all inhabitants who are enthusiastic about producing content (photos, videos, illustrations) in an authentic and creative way, provided they are not communication professionals or already established influencers.
Although remuneration is essentially symbolic, compensation in LVGA is provided depending on the type of content selected by the City, with a minimum of CHF 50.– for a photo (CHF 100.– for a video reel).
Registrations are open until 30 April 2025 by completing a simple online form:
For more details, you can consult the project regulations:
Lugano Creators: general regulations and terms of participation (in Italian)
The English version of this page was created with the aid of automatic translation tools and may contain errors and omissions.
The original version is the page in Italian.